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Re: Research Request - Europe/MIL - Fighter Jet Market

Released on 2012-02-27 01:00 GMT

Email-ID 1013806
Date 2009-09-30 22:44:11
Attached is my summary of the Dassault and Rafale's place in it.

The Rafale is not the main component of Dassault's business. 62% of sales
come from sales of the Falcon business jet. Defense sales make up the
rest, with 31% from sales to France; while foreign defense sales account
for only 7%. However, no Rafales have been sold overseas. Total sales
were 3.75 Billion euros in 2008.

The Rafale was designed primarily for use by the French government, but
also for export. They said they tried to develop the fighter to meet
worldwide, as opposed to strictly western European needs. As of 2008 120
Rafales have been ordered by, or delivered to, the French government.

Kristen Cooper wrote:

Just FYI -

I'm working on the first bullet in the first tranche of questions

Antonia is taking a look into Saab's situation right now.

Kristen Cooper wrote:

Got it.
On Sep 30, 2009, at 10:20 AM, Nate Hughes wrote:

Rami can take the lead on this, but we've got a few things on his
plate today and Marko was hoping to get this rolling ASAP. The
priority is the first tranche of questions for the initial Gripen

First, for the Gripen piece:
* A clear understanding of the three offerings before Brazil:
* What has each offered specifically in terms of price, tech
transfer and indigenous assembly/production (not all may be
available, but we need to know what's out there --
particularly the price drop of the Gripen and price point
of the Rafale)
* Just how dire/desperate is Saab? Are they trying to secure the
deal in order to secure the deal? Or are they in more dire
straits than that?
* Any other takers for the NG? Even follow-on orders or for
* What has Saab managed to sell of the Gripen NGs thus far?
* A careful look at each company in turn. Obviously we're starting
with Saab. Dassault next, since I think the Rafale may be in
worse shape than the Gripen. Eurofighter is the most coherent of
the three at this point, I believe. For each:
* brief history of genesis of the program, and the business
case for it -- how many was each intending to sell to the
primary customer and how many were intended to be sold
* In particular, what was the scheme and why did it fail? For
example, the Gripen was specifically designed as a low
cost, and low-life cycle-cost alternative to the other
designs on the market. Supposed to be a solid plane.
Certainly not competing directly with the Joint Strike
Fighter. What gives?
* Let's get a key sense of exactly where each fighter was
supposed to be sold... country by country. Marko can then
quickly lay out the macroeconomics of why country X or Y
could no longer afford this or that fighter.
* Key export agreements/failures to secure them. Timeline for
each. (I want to be careful about correlation of the Iraq
war with the sales of the Gripen. Even if they correlate,
that doesn't mean causation necessarily. Let's get dates
but also look at the production schedule for the Gripen)
* Might be good to get a bit of a sense of the evolution of the
global fighter jet market as a whole, so we can fit European
efforts in with American and Russian efforts.
* Can we get a sense of all NEW Jet Fighter orders from 2000
onwards? I am making 2000 up as arbitrary number... but it would
be good to get a really detailed excel worksheet going with ALL
fighter jet sales. Let's concentrate first on NEW fighters, not
repurchased, since that will make things easier and we can
decide if we need repurchased later. There has to be a study out
there on this.
* Let's see if we can't dig up some analysis of this situation.
We're not the first to contemplate this. What are industry rags
and European circles saying about it?
Nathan Hughes
Director of Military Analysis
512.744.4300 ext. 4097

Kristen Cooper
512.744.4093 - office
512.619.9414 - cell

Matthew Powers

Attached Files

9787497874_Dassault Company Summary.doc90KiB